Use these to raise more capital

October 8, 2024 | Read Online

There are some classic ways to position a ‘sale’ of any kind and no less so for syndicators raising capital.

Some of these ‘angles’ are as follows:

1. Effortless Gains

- Angle: Showcase the upside without the hassle.
“How to Achieve High Returns Without Managing Property Yourself”
Emphasize passive income potential, while removing the headaches.

2. The Inside Track

- Angle: Reveal a hidden opportunity or fact.
“The Truth About Real Estate Syndications: It’s Not Just for Institutions Anymore”
Highlight little-known facts to stimulate interest in syndication opportunities.

3. The Investor’s Playbook

- Angle: Offer specific steps to navigate challenges.
“What to Do When Stock Market Volatility Threatens Your Portfolio: Diversify with Real Estate”
Give clear, actionable strategies for mitigating risk.

4. Mythbusters

- Angle: Debunk common misconceptions investors may hold.
“The Great Real Estate Investment Myth: Why Buying Isn’t Always the Best Move”
Challenge outdated beliefs with fresh insights.

5. Direct Appeal

- Angle: Write an open, honest message directly to investors.
“An Open Letter to Investors Looking for Passive Income Without the Hassle of Ownership”
Make the message personal and relatable, showing empathy with investor pain points.

6. Break Free

- Angle: Declare a new way of thinking or operating.
“Breaking Free from Low-Yield Bonds: How Syndications Can Outperform Traditional Investments”
Motivate investors to embrace alternative investment strategies.

7. Uncovered Opportunities

- Angle: Reveal untapped potential or hidden benefits.
“Revealed: The Tax Benefits of Real Estate Syndications Most Investors Don’t Know About”
Showcase unique, underappreciated benefits of syndications.

8. Mission Control

- Angle: Position yourself as a leader on a mission to offer the best opportunities.
“On a Mission to Help Accredited Investors Diversify Beyond the Stock Market”
Show your commitment to providing value and growth for investors.

9. Success Stories

- Angle: Use compelling narratives of investor success to connect emotionally.
“How One Investor Turned a $500K Syndication Investment into a Retirement Income Stream”
Build trust through real-life examples of successful syndication investors.

10. Fed Up with the Status Quo?

- Angle: Leverage frustration with conventional investment vehicles to push action.
“Tired of Market Volatility? Here’s How Real Estate Syndications Can Provide Stability”
Use dissatisfaction with traditional investments to introduce your solution.

***

And here’s how to leverage these angles by leaning into the housing crisis – one that is forcing more people to rent rather than to buy.

This graph shows how much the cost of buying vs. renting has spiked in recent years.

These data are particularly pronounced in higher income cities and states.

I have expanding on this in a post here on LinkedIn today (would love to hear your thoughts in the comments).

The simple fact is that it is significantly better to rent than to buy, so use that on your next raise...

in a webinar,
in an opinion piece on your website,
in any marketing or advertising you might do,
in a sequence of emails pitching your next deal.

Like this...

1. Effortless Gains

“How to Grow Your Wealth Without Buying a Home: Achieve High Returns by Renting and Investing in Syndications”
Highlight how renting reduces personal costs and allows investors to leverage their capital in more profitable ways.

2. The Inside Track

“The Insider’s Secret: Why Renting Can Be Smarter Than Owning for High-Income Investors”
Present syndication as the ‘insider move’ that savvy investors already know, offering higher liquidity and tax advantages.

3. The Investor’s Playbook

“What to Do with Your Down Payment: Rent and Invest in Real Estate Syndications for Better Returns”
Offer clear advice on why and how to invest capital into syndications instead of locking it in home ownership.

4. Mythbusters

“The Great Homeownership Myth: Why Renting Can Actually Grow Your Wealth Faster”
Break the misconception that buying a home is the only way to build wealth, showcasing how renting and investing can provide better returns.

5. Direct Appeal

“An Open Letter to Investors: Renting Doesn’t Mean Throwing Money Away—Here’s How to Make It Work for You”
Appeal directly to investors who are hesitant to rent, showing them the real financial benefits of syndications.

6. Break Free

“Break Free from the Mortgage Trap: How Renting and Investing in Real Estate Can Accelerate Your Financial Goals”
Present syndications as a way to liberate capital that would otherwise be tied up in property, allowing for better growth.

7. Uncovered Opportunities

“Uncovered: The Hidden Financial Benefits of Renting Over Buying” Discuss how renting allows for smarter investment in syndications that come with tax advantages, like depreciation.

8. Mission Control

“On a Mission to Help Investors Build Wealth Through Renting and Real Estate Syndications”
Show how your syndication platform provides superior returns and strategic guidance for those choosing to rent instead of buy.

9. Success Stories

“How One Investor Financed Her Retirement by Renting and Investing in Syndications”
Share a compelling story of an investor who made smarter financial decisions by renting and focusing on syndication opportunities.

10. Fed Up with the Status Quo?

“Tired of High Home Prices and Mortgages? Here’s How Renting and Investing Can Put You Ahead”
Leverage the current high costs of buying to push syndications as the better option for accredited investors looking for stability and growth.

***

I’ve discussed this in a LinkedIn post today where I include some basic economics to prove the point that renting is better than buying.

Check it out [here] and let me know what you think in the comments.

***

Upcoming advanced LinkedIn training:
If you’re interested in advanced training on how to make LinkedIn a powerful asset for your capital raising efforts, reply to this email and I’ll reserve a spot for you on the waitlist.

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Impact of ai on real estate

JLL Acquires Raise Commercial Real Estate to Bolster Tech-Focused Brokerage Services (SF Standard)

Global real estate giant JLL has acquired Raise Commercial Real Estate, a San Francisco-based proptech startup known for its platform and work with AI clients.

Raise's technology, which helps manage real estate portfolios and track office usage, will now be integrated into JLL's global operations.

This acquisition strengthens JLL's position in serving the tech industry and highlights the growing role of tech-driven solutions in commercial real estate.

***

Howard Hanna Introduces AI-Powered Natural Language Home Search (Real Estate News)

Howard Hanna, the largest independent U.S. real estate brokerage, has introduced an AI-driven natural language search tool on its website, powered by ListAssist.

This tool enables homebuyers to search for properties using conversational descriptions of homes and amenities.

The move aims to compete with major real estate portals, offering a more intuitive experience and valuable data insights for Howard Hanna agents.

It underscores the growing role of AI in real estate and the efforts of independent brokerages to compete in the digital space.

***

Dwellingly Launches AI-Powered Platform to Revolutionize Real Estate Transactions (PropTech Insider)

Austin-based startup Dwellingly has launched an AI-powered platform designed to streamline real estate transactions and eliminate buyer fees.

Founded in 2024, the company uses AI to guide homebuyers, particularly military personnel and veterans, through the purchasing process, challenging traditional real estate models.

With a beta launch planned for October 2024, Dwellingly aims to empower buyers and generate leads for vendors, highlighting the increasing influence of AI in PropTech and the potential for disruption in real estate transactions.

Guest posts welcome

Are you using AI in your real estate business yet?

Let us know at today@easywin.ai

this week's Podcast

Guest: Stash Geleszinski, nëdl.us

Want to dominate the off-market real estate game?

Stash Geleszinski, the mastermind behind nëdl.us, is transforming how investors and brokers find multifamily opportunities—by predicting the market before it even knows what’s coming.

Imagine this: you’re identifying properties ready to sell before the owner even thinks about listing.

With nëdl.us, powered by AI and machine learning, you’re not just finding deals; you’re staying ahead of the curve.

Stash's platform takes in massive amounts of real-time data—loan maturities, occupancy shifts, rental spikes, and more—and churns out hot, warm, and cold off-market leads, directly to your inbox. It’s like having your own real estate fortune teller.

Hot leads: Properties poised to hit the market.
Warm leads: Properties gearing up for a sale.
Cold leads: Properties that might need some warming up but are still on the radar.

Whether you're a broker, asset manager, or multifamily sponsor, this tool is your secret weapon to supercharge your deal flow and get ahead of the competition.

Want the edge in today’s hyper-competitive market?

Tune in to hear how Stash and his platform can help you find off-market deals.

Quote:

"if you don't [use AI], your competitor is going to. AI is a tool to make you more productive, not necessarily to replace people. It will give a competitive edge to those who use it to streamline tasks and identify opportunities before others do."

Stash Geleszinksi, nëdl.us

Link to the full episode here>>

Want to be featured in the newsletter?

Does your company bring AI to the real estate world? Email me to be featured: today@easywin.ai

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Please note that I am not an investment advisor or attorney and do not make investment recommendations of any kind. Please seek advice from your financial advisor, accountant, attorney, and any other professional in assessing the risks associated with any investment opportunity, as every opportunity has risks that could result in a substantial loss.

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