Hi Reader

Thank you everyone who responded to the survey last week as I revamp the newsletter to better serve y'all!

The key takeaway from this survey is that I will be providing more practical, actionable capital-raising tactics and more guidance on how to apply AI to real estate investing.

There were, of course, other findings but those are the key takeaways and I'm going to kick off with something for you today - see below.

Would love to hear your feedback.

Adam

​

---

​

How to make your pitch deck work harder and raise more capital, faster - using AI.

I build marketing systems for select sponsors to help them raise more capital for their deals.

​

A key part of this process involves building and nurturing prospect lists during the downtime between deals.

​

But when a new deal is ready and needs funding, it’s time to shift from nurturing to converting. And the most effective way to kick off that process? Email.

​

Writing a high-converting email sequence to launch a deal used to take me hours, but with AI, I now get better results—faster.

​

Here are the 6 Steps to a Successful Launch (plus a video where I show exactly how I use ChatGPT to create an email sequence from a pitch deck).

​

1. Build a System for Successful Capital Raising

​

Before you can create an email sequence, you need to have the right system in place to attract, nurture, and convert leads.

​

• Website: Ensure your website is filled with content that preempts common investor questions.
• Social Media: Push that content across platforms (LinkedIn is the best) to stay visible.
• Lead Generation: Use lead capture forms everywhere, with clear calls-to-action (CTA) triggering automated welcome sequences to build your list.
  ​

2. Transition from Nurturing to Pitching

​

When you have a deal, it's time to shift focus from nurturing to actively pitching your prospects. To make that process seamless use:
​

• Landing Pages: Direct prospects to a page with detailed information about the deal.
• Invest Now Button: Make the investment process as frictionless as possible, allowing investors to move from interest to wiring capital with ease (we are big fans of Agora - LMK if you want an intro).

​

3. Leverage FOMO to Drive Conversions

​

The golden thread running through every successful campaign is FOMO—Fear of Missing Out. This is especially effective in email sequences:
​

• Use Email to Build FOMO: Structure your emails to create urgency and scarcity to drive action.
• Reminder Emails: Send increasingly frequent emails in the final days before you open a deal for investment to maximize engagement.
  ​

4. Plan the Timing of Your Email Sequence

​

The key to a high-converting sequence is proper timing. Here’s a simple breakdown of what to send in a 3-week period before a deal opens for investment:
​

• Week 1: Send 1-2 teaser emails introducing the deal.
• Week 2: Increase to 3 emails providing more details and building anticipation.
• Final Week: Send 4 countdown emails, focusing on urgency and scarcity to build FOMO.
  ​

5. Use Automation Tools to Save Time

​

Instead of manually writing each email, use AI tools like ChatGPT to quickly generate drafts.
​

• Upload Your Pitch Deck: The AI can analyze your deal and generate an initial sequence of draft emails.
• Refine the Content: Always edit to ensure accuracy and relevance, but this process can save hours compared to writing from scratch.
  ​

6. Schedule Emails and Get Ready to Launch

​
Once your emails are drafted and refined, it’s time to schedule them to go out to your prospects.
​

• Set Up Automation: Schedule each email to go out on the appropriate days—ensuring that teaser emails, FOMO-driven countdowns, and final calls-to-action are all timed perfectly.
• Test & Preview: Before launching, test your emails for formatting issues and review them to ensure the messaging is clear.
• Monitor Engagement: As the campaign runs, be ready to make adjustments based on open rates and engagement metrics.

​

I've created a short video walkthrough for you of how to use AI to create this email sequence.

​

​Watch the vid here.​

​

We recently used exactly this technique to help a client raise $4.4 million in 26 days.

​

​Tested. Proven. Try it.​

​

And prepare to have your socks blown off. :)

​
It's insane what AI can do to supercharge your capital raising.

​

​Let me know in the comments here, if you have any questions or thoughts.​

​

---

Impact of ai on real estate

​

​Revive Makes AI-Powered Property Valuation Tools Freely Accessible to All (PRNewswire)
​

Revive launches free AI-powered property valuation tools for homeowners and real estate agents.

​

The Revive Vision AI platform, featuring the After Renovation Value tool, uses computer vision and machine learning to estimate current and potential home values.

​

This move aims to empower sellers and real estate professionals with data-driven insights for maximizing property value and making informed renovation decisions.

​

***

​

​Cherre: Real Estate Data Management Company Secures $30 Million (Series C)

​

Cherre, a real estate data management and intelligence platform, (and prior podcast guest, here) secures $30 million in Series C funding.

​

The round, led by HighSage Ventures, will enable Cherre to expand its data intelligence capabilities and provide its real estate clients with improved tools for data control and quality.

​

This investment follows a year of strong revenue growth and positions Cherre to scale its operations and drive innovation in the real estate data management sector.

​

***

​

​Inhabitr Raises $27 Million to Scale AI-Driven B2B Furnishing Platform (PRNewswire)

​

Inhabitr secures $27 million in Series B funding to expand its AI-powered commercial real estate furnishing platform.

​

The investment will enable Inhabitr to scale operations, aiming to furnish over 100,000 units by the end of 2025 and expand into Middle Eastern and UK markets.

​

The company's innovative platform combines AI technology with human expertise to streamline the furnishing process for various commercial real estate sectors, offering significant time and cost savings.

​

​

​

this week's Podcast

​

​

Guest: Sally Johnstone, Altus Group (of Argus fame)

​

Discover the future of real estate with AI:

​

AI is not just a trend.

​

It's a game-changer.

​

This week, Sally Johnstone from Altus Group (from whence the Argus software we all know and love comes) reveals how AI is revolutionizing commercial real estate.

​

Consider this:

​

• AI-Driven Insights for NOI Predictions: AI models now predict net operating income (NOI) with pinpoint accuracy. This helps investors make smarter choices about buying, holding, or selling properties.
  ​
• Gentrification Indicators: AI can identify future gentrification indicators, like the presence of flower shops (of all things!). These indicators signal areas ripe for growth and investment.
  ​
• Tailored Market Insights: Altus Group’s Market Insights Premium uses machine learning to provide fair market NOI predictions. This helps you know if your property is underperforming or overperforming based on factors like population growth and home values.
  ​
• Overperforming Properties: Properties near open spaces like parks or trails can overperform in NOI by 20-30%. This offers a hidden gem for savvy investors.

​

Leverage AI to optimize your real estate investments.

​

Don't miss out on these actionable insights from Sally Johnstone at the Altus Group, one of the true pioneers in real estate data analytics.

​

Quote:

​

"If you're not paying attention today [to AI], you are just going to be steamrolled in about three years. It's coming. There's no avoiding it."

​

Sally Johnstone, Altus Group

​

​Link to the full episode here>>​

​

---

​

IN bRIEF

​

Property Analytics and Valuation:

​

​Keyway Launches KeyComps: AI-Powered Real-Time Comps For Multifamily Analytics (PR Newswire)

​

​Plunk Unveils AI-Powered Home Analysis for Real Estate Investors (PRNewswire)

​

​Matterport Launches Property Intelligence: Transforming Real Estate and Property Management with AI and Automation (GlobeNewswire)

​

​Markerr Makes an AI Data Scientist Minus the Scientist (Commercial Observer)

​

Property Management and Maintenance:

​

​AI property management platform Asseti raises $2.5m (Hugo Mathers)

​

​Multifamily Leader Introduces Entrata Layered Intelligence, Infusing AI Across its Platform (PRNewswire)

​

​Lula Launches Foresight: Revolutionary AI Work Order Management System for Property Maintenance (PRNewswire)

​

Investment and Decision-Making:

​

​Lev expands suite of CRE services with launch of AI-powered pipeline management tool (PRNewswire)

​

​AI decision-making startup RealSage raises $4M to transform real estate asset management (SiliconANGLE)

​

Automation and AI Integration:

​

​EliseAI Raises $35 Million in Series C Funding to Continue Revolutionizing the Real Estate Industry Through AI-Powered Automation (Business Wire)

​

​Vrbo and Jurny Join Forces to Automate Short-Term Rentals (PYMNTS)

​

​PredictAP Raises $8 Million in Series-A Funding To Automate Accounts Payable for the Real Estate Industry (Business Wire)