I want to share some powerful insights on a topic that's critical for every real estate investor and sponsor: building FOMO (Fear of Missing Out) when launching a new deal or project.

Plus, I have an exclusive invitation that will take your skills to the next level.

1. How to Build FOMO for Your Next Project

Creating a sense of urgency and exclusivity can significantly boost your capital-raising efforts. Here are four key steps:

1. Create a countdown sequence of emails: Build awareness by sending a series of increasingly frequent emails that countdown to your launch deadline.
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2. Highlight unique value: In each email, emphasize what makes your deal unique. Always address the respondent's primary thought: "What’s in it for me?"
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3. Leverage social proof: Showcase testimonials from past investors, share success stories, and highlight your track record. Demonstrating how you have helped others succeed builds credibility.
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4. Set clear deadlines: Create urgency by setting tight, clear deadlines for commitments and emphasize the exclusivity of the opportunity to create a sense of scarcity.
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2. Early-Bird Discount for EasyWin AI Bootcamp

I'm excited to announce the EasyWin AI Bootcamp – a transformative 3-day event (one hour each day + VIP sessions) designed to equip you with cutting-edge AI tools and strategies tailored for real estate success.

Here’s why you don't want to miss it:

• Exclusive Content: Dive deep into AI applications in real estate, from deal analysis to content production so you can build automated marketing funnels.
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• Expert Insights: Learn directly from industry leaders and AI experts who are shaping the future of real estate.
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• Hands-On Training: Engage in practical sessions that will enable you to implement AI solutions immediately.
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Dates: August 27, 28, and 29 at noon Pacific each day.

Our system helped one client raise $3.6MM in just 48 hours. I'll teach you how to implement them in just 3 one hour sessions.

​Click here to lock in Early Bird access for the AI in CRE Bootcamp before prices double.​

By attending this bootcamp, you'll not only gain invaluable skills but also be at the forefront of a technological revolution in real estate.

This training will transform your approach to real estate and help you stay (far) ahead of the competition.

​Register here and make sure you’re part of this exclusive event.​

Looking forward to seeing you there and helping you master the art of FOMO!

Adam

Impact of ai on real estate

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​Real Estate and Technology in an AI World (Costar)

Summary:
Industry leaders explored how AI can transform data processes, enhance legal operations, and improve tenant experiences with emphasis on the growing role of AI in streamlining operations.
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What it means:

AI is revolutionizing real estate by improving efficiency and decision-making. Benefits include better data analytics, predictive market trends, and enhanced customer experiences. Innovations like smart contracts and predictive maintenance are setting new industry standards.
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Why it matters:

For real estate pros, AI offers improved operational efficiency, deeper market insights, and competitive advantages. It aids in better investment decisions and streamlining transactions. Advancements in property security and tenant satisfaction through AI integration can increase asset value.

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​Access the article here >>​

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​AI's Trillion-Dollar Bet Fueling One Of Real Estate's Hottest Sectors (BisNow)

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Summary:

Big Tech is heavily investing in AI, driving a boom in data center real estate. Companies like Amazon, Microsoft, Google, and Meta are spending trillions on AI infrastructure. However, some experts warn this could be an "AI bubble," as the return on these massive investments is uncertain.
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What it means:

The surge in AI investments aims to revolutionize various sectors, but skepticism exists about whether AI will deliver the anticipated economic benefits. Critics argue that the current enthusiasm might be driven more by hype than practical use cases.

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Why it matters:

For real estate professionals, the AI-driven demand for data centers presents significant opportunities. However, it's crucial to consider the potential risks if the predicted AI benefits do not materialize, which could affect long-term investments in AI infrastructure.

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​Full article here >>​

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this week's Podcast

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Guest: LD Salmanson, Co-founder & CEO, Cherre

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Cherre is leveraging cutting-edge data science and AI to consolidate massive amounts of data (including users’ own data – it’s NOT easy to do but Cherre have done it), so top CRE fund managers can find opportunities across all aspects of their operations in seconds.

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L.D.’s use case examples are crazy: ‘I am looking for this kind of asset, with these exact demographics, with these kinds of tax breaks, in this type of market’ – and boom! out comes a selection for you to look at.

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You won’t believe what Cherre can do and, if you are anything like me, you’ll want to set up an account as soon as you finish listening!

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Alas, however, the tool is currently only being used by some of the top institutional investors but, L.D. assures me, making it available for mere mortals like thee and me is on their horizon.

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Spend a few minutes tuning in to hear one of the foremost leaders in moving real estate into the future of AI in this episode with L.D. Salmanson.

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Quote:

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"if you're the last mover in AI you're going to die. There's no question here... If you're not trying to figure out what is the world going to look like in the next five years you're already behind the curve and you should be very scared."

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LD Salmanson, Co-founder, CEO, Cherre

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​Link to the full episode here>>​

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IN bRIEF

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​Real estate’s AI revolution (National Post) “If you don’t get on the AI bandwagon, you are going to be flipping hamburgers in five years.”

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​AI and the evolution of the real estate industry (HousingWire) AI improves efficiency and accuracy for real estate agents by predicting client behavior, enabling them to concentrate more on the personal aspects of transactions.

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​Streamlining Due Diligence: AI Tools for Multifamily Market Analysis (LinkedIn) Due diligence can be transformed by AI, offering a faster and more objective approach.

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​Artificial Intelligence: A hot topic for cold calling (LinkedIn – Buildout) AI can save 40% of time on administrative tasks and boost efficiency in cold calling.

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​3 Ways AI is Changing Proptech (Buildings) AI is improving building design, operations and space planning.

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​Power hungry: AI is putting data centers on steroids, accelerating energy use, cooling needs (Bozeman Daily Chronicle) The warp speed developments of artificial intelligence are propelling exponential growth for data centers.

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​How artificial intelligence can help you sell your home (Billings) Redfin's AI tool might present sellers, or buyers looking to renovate, with changes related to paint color, lighting or furniture placement.

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​RealReports partners with San Francisco Realtors to provide AI-based property intelligence (HoustingWire) AI tool provides extensive property data from over 40 top providers for every U.S. home, and its AI-powered copilot, "Aiden," can process this data and answer conversational questions.

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​Update from Jon Gray: A New Cycle for Real Estate (Blackstone) Blackstone President Jon Gray sees the foundation for recovery – both in real estate and broader deal activity — and big opportunities for AI infrastructure.

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​AI and the Real Estate Agent – The Perfect Partnership (ATTOM) Experts think that artificial intelligence (AI) will eventually eliminate the need for real estate agents altogether.