Let's get rolling into 2025


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January 21, 2025 | Read Online

Three things for you this week:

  1. Starting My Search for 2025 Investment Opportunities
    With the new administration in office and the investing landscape beginning to take shape, I'm launching my journey to uncover the most promising deals and share the top three criteria I look for.
  2. Episode 1, Season 7: The Allocator, a new way to finance CRE
    Tune in to my YouTube/Podcast show as I speak with the founder of a central platform in this emerging industry and learn what it means for investors and sponsors alike.
  3. Exclusive Access to My Book
    Eat a Frog for Breakfast compiles lessons from interviews with 30+ CRE leaders. They share the hardest lessons they've learned and actionable advice for investors navigating the market.

Plus, this year, I’m launching three initiatives:

As always, please do not hesitate to email me directly if you have any questions.

Best,
Adam

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Starting My Search for 2025 Investment Opportunities
3 Factors I Look for When Investing in CRE

Now that the new administration is in office, it’s time to closely monitor the rollout of new policies and adapt accordingly to capitalize on what is likely to be a favorable climate for real estate investing - at least in the short term.

Throughout my career, I’ve developed some valuable principles about real estate investing, and as I plan my personal investments for 2025, I’ll be applying those as I shape my own strategy.

Here are three of the guiding principles:

  1. Strong sponsor experience. I look for 'pedigreed' sponsors to invest with. This terms refers to having a multi-cycle track record, how they align their interests with their investors, clear, transparent communications, effective risk management i.e. underwriting to worst case scenarios and multiple exit strategies, and being 'known' and well spoken of by their peers.
  2. Debt is a killer. Joel Friedland at Brit Properties in Chicago talks about how he learned the hard way about taking on too much debt and who, today, invests in class B and C industrial buildings with no debt. As I look at deals, I'm going to be looking for those with low debt (though maybe not zero) that is carefully underwritten to worst case scenarios. Put another way; deals that can survive downturns as bad as any we've seen before - even at the expense of outsized IRRs, the most manipulable of all real estate metrics.
  3. Path of progress. Look for locations in the 'path of progress,' a term I first heard articulated in conversations with Paul Daneshrad CEO at Starpoint Properties. The concept is to identify areas growing as employment and population centers, driven by outsized macro-economic factors. These include sizeable metropolitan areas with rising populations and household formations, a robust, diversified and growing job market in resilient industries (e.g. healthcare, tech), and a competitive cost of living.

Join me in my journey to find more syndications to invest in, here.

Here's what Ken had to say about last month's LinkedIn Mastermind:

"Thank you for this training Adam. Your presentation style is relatable and the content is immediately actionable and very practical. The accompanying materials are also very useful. Highly recommend this course - in just 2 weeks you can completely transform your LinkedIn game."

Learn more and join the waitlist for the next cohort, here.

Podcast/YouTube Show:
The Allocator: A New Way to Invest in Real Estate

Guest: Badri Malynur, co-Founder, Avestor

In the first episode of Season 7, Badri Malynur shares how the platform he co-founded, Avestor, reshapes real estate capital formation by providing a new way to create and manage funds.

What is an Allocator?

An allocator negotiates preferential terms (e.g., higher preferred returns or better promote splits) with a sponsor by committing significant investment. They pool funds from individual investors to meet thresholds, either sharing the preferential terms or keeping the difference as compensation.

How Avestor Stands Out

Unlike platforms like Juniper Square or IMS that focus on document management, Avestor integrates these functions with a customizable fund model. It lets sponsors and allocators pool offerings from multiple sponsors, allowing investors to allocate their capital across various deals within one fund.

Simplifying Fund Management

Avestor streamlines fund creation with a single Private Placement Memorandum (PPM) covering all deals and consolidated year-end K1s. This reduces legal fees and administrative work, benefiting sponsors, allocators, and investors.

Comprehensive Resources

Avestor also provides legal templates, accounting support, marketing partnerships, educational tools, and mastermind groups - offering a full suite of resources for their 'fund managers'.

Quote:

"We go to different sponsors in all the top-tier categories... and we negotiate on behalf of several hundred capital allocators to get preferred terms for our Avestor fund managers."

Badri Malynur, co-Founder, Avestor


Link to the full episode here >>

Learn real estate investing best practices from 30+ industry leaders

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Please note that I am not an investment advisor or attorney and do not make investment recommendations of any kind. Please seek advice from your financial advisor, accountant, attorney, and any other professional in assessing the risks associated with any investment opportunity, as every opportunity has risks that could result in a substantial loss.

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The GowerCrowd Newsletter

Real estate markets move in cycles, and understanding history is the key to navigating today’s opportunities. As a seasoned investor with 30+ years in the industry, I take a historically informed, risk-averse approach—where capital preservation is the priority. You'll get market insights and investment strategies tailored to both passive investors and capital raisers, with a particular focus on raising private capital. Occasionally, I also share best practices in digital lead generation on LinkedIn and using AI to optimize lead generation. I also introduce my latest podcast and YouTube series, where you'll hear from capital allocators, unpacking trends, strategies, and the future of real estate capital formation. For those looking to invest smarter, raise capital more effectively, and stay ahead of market shifts, The GowerCrowd Newsletter offers a concise yet detailed perspective on the forces shaping our industry.

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